POLYTOUCH®
at Marks and Spencer's
The Marks & Spencer in-store e-com success story
“Customer behavior is now all about multichannel thinking. We must reinvent stores so they stand for a real experience that is all about inspiration and service.”
Laura Wade-Gery
Executive Director, Multi-channel E-commerce at Marks & Spencer
The Marks & Spencer in-store e-com success story
Interactive systems bring multichannel retailing into the store.
Marks and Spencer’s interactive digital kiosks let customers browse, buy, and explore inside the store.
This new technology of POLYTOUCH® offers lots of benefits for retailers:
Retailers can easily extend their range of products, bring all online contents in-store, and give detailed product information and comparisons to their customers. Targeted campaigns can be implemented fast and easily within a very short time frame, such as special offers, best sellers or seasonal products.
